Goals
- To improve web site interface in order to offer tools & resources.
- To expand yearly program delivery to more than 200 BC schools.
- To develop & implement an effective marketing & public relations plan.
- To raise a minimum of $50,000/year in donations.
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Overview
Project Summary:
D.I.A.D. ~ Drop It And Drive is a grass roots initiative that aims to save lives by educating teens and young adults about the dangers of distracted driving. D.I.A.D. delivers unique no-holds-barred multi-speaker educational sessions to high schools and post secondary schools. We have three main speakers: a 26-year veteran Fire Fighter, a retired RCMP Traffic Division Sgt and me, a mother with first-hand experience surrounding the events of Jan. 5th when my 8-year-old was in vehicle that was rear ended by a distracted driver.
By making presentations to high schools & post secondary schools we aim to not only effect change with youth, but through them, reach parents & peers.
Deliverables:
- Improved web site interface providing interactive tools and resources.
- Delivery of D.I.A.D. program to more than 200 BC schools every year.
- $50,000 in yearly donations from individuals and corporate donors.
- Continued media coverage - print, TV & radio.
Community Benefit
How will the $100K be used? |
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Budget Notes: The majority of Program Delivery funds will be used to cover travel-related expenses not covered by the schools that book presentations. A maximum of $24,000 of the Program Delivery budget will be applied to administration costs with the priority being on-site presentations and associated costs. | |
$ 20,000 | Develop & implement tools & resources on web site |
$ 10,000 | Develop & implement marketing & public relations plan |
$ 25,000 | Develop & implement sponsorship plan |
$ 45,000 | Program Delivery – Administration & Travel |
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