Goals
- Make our streets safer - street racing is risky for everyone.
- To change attitudes towards street racing in youth and young drivers
- To promote organized motorsports as an alternative to street racing
- To create an "OnTrack" multimedia campaign for youth and young drivers
- To give the "OnTrack" campaign to schools & youth groups across Canada
Gallery See all videos & photos
Overview
"police laid 7,013 charges under Section 172, the street racing provisions of the Highway Traffic Act." - Toronto Star, Sep 30 2008
The "OnTrack" project will save lives by moving racing from the street to where it belongs - race tracks.
We will create, OnTrack, an exciting multimedia campaign for youth and young drivers advocating racing on tracks instead of our streets. The "no street racing" message from the police is only half of the solution. To effectively change attitudes we will bring the other half of the solution, which is to direct thrill seekers to the proper place to race - the race track.
There are more than 150 race tracks across our great country. But unfortunately most street racers do not know that they could easily be racing at one of these tracks. The "OnTrack" campaign will show young drivers the many exciting motorsport opportunities available to them, and how to get started.
OnTrack can make a difference if you help us by voting!
Community Benefit
How will the $25K be used? |
|
| $ 13,500 | To create & purchase materials for the multimedia campaign |
| $ 6,000 | To deliver the campaign to schools & youth groups |
| $ 2,500 | To create a web site as part of the campaign |
| $ 1,000 | Legal & professional fees |
| $ 2,000 | To raise more funding to repeat the campaign in future years |
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