transform the lives of 200 children from high-needs areas in Torontoredseven charitable foundation


Competed in
Cycle 5


  • To send 200 children to The Leacock Foundation's Summer Literacy Camps
  • To prevent summer academic slide-back
  • To boost self-esteem and enhance social skills
  • To motivate and excite children for a successful return to school
  • To develop literacy skills in an enriched and fun camp environment

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redseven, in partnership with The Leacock Foundation, are looking to make a difference in the lives of academically at-risk children. redseven works with charities that aim to further youth education and believe acting locally is important in the development of engaged global citizens.

redseven and The Leacock Foundation are looking for your help to send 200 Toronto children to The Leacock Foundation's Summer Literacy Day Camps.

Most students regress academically during the summer, especially those least able to cope with the summer slide back. Camp is held during the month of July with the goal to eliminate this regression, boost self-esteem and motivate and excite children for a successful return to school in the fall. 

The program is driven by a set of guidelines and best practices developed with experts at Ontario's Institute for Studies in Education (OISE). Wait lists continue to persist year over year with both parents and campers asking for more.

Community Benefit

redseven's submission on behalf of The Leacock Foundation will give socio-economincally disadvantaged students aged 5-12 the opportunity to receive help with reading, writing and oral literacy. The children attending the camps are from St. Jamestown, Scarborough and Jane & Finch, some of Toronto's highest-need areas. As a result of donated funds, the camp is free to all children attending. Without charitable funding the children attending would likely not have access to a camp experience. Fun and learning are combined; while the morning program focuses on academic literacy, the afternoons are reserved for learning through experience. Recreational activities like swimming, field trips, guest workshops and outdoor education round out the days, and focus on enhancing social skills and life skills. Yoel T, a camper from 2009 said it best - "At camp everybody feels special to me and the teachers too. I like Leap into Literacy camp more than anything."

How will the $100K be used?

$ 74,000 Hiring Ontario Certified Teachers (maximum 12:1)
$ 4,500 Daily nutritious snack
$ 6,500 Transportation of campers
$ 3,000 Literacy supplies
$ 6,500 Field Trips (ie. ROM, Zoo, Outdoor Education Centres, AGO)
$ 5,500 Recreational Activities (ie. swimming, arts & crafts, sports)

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