Goals
- Improve driving skills of young people.
- Create awareness of unsafe driving habits.
- Engage young people in creating safe driving solutions .
- Reverse the trend of increasing traffic fatalities.
Overview
This project is a response to several concerns:
- recent tragic road accidents that have taken 8 lives in the past two years and left dozens more injured;
- increased traffic on Highway 1, one of the main corridors connecting our communities; and
- increased evidence of dangerous driving habits, including speeding, following too closely and distracted driving.
The project will speak to, and be driven by, young people. These young people have lost three friends in recent years to tragic accidents. Nobody wants to lose any more - and they'll do what it takes to make sure it doesn't happen again. Youth will have hands-on responsibility for planning, developing and implementing ideas.
Deliverables:
- Survey to establish baseline habits & attitudes
- Forum/workshop to develop interest, inform group
- 3-4 learning driver events
- Social marketing/public awareness campaign; on-line & traditional
- Provincial Road Safety Youth Conference
Long-term, ultimate deliverable: lives saved.
Community Benefit
How will the $100K be used? |
|
$ 4,000 | Survey |
$ 4,000 | Forum/workshop |
$ 12,000 | Learning driver events |
$ 20,000 | Social marketing/public awareness campaign |
$ 20,000 | Provincial Youth Road Safety Conference |
$ 5,000 | Prizes, incentives, promotional materials |
$ 10,000 | Youth team registration/travel/hotel for national road safety event |
$ 25,000 | Project coordination, administration and evaluation |
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