The creation of a 100% urban festival for Quebec.CJAM

The "Son de ma Ville" Festival was created with the purpose of contributing to the social and cultural dynamism of the urban scene in Quebec. This event will be held over four days and will be a launchpad for new and established artists wanting to be discovered by the public. The platform that is this festival will bring people together thanks to its four main elements: contests, shows and award show. This will secure the festival's place as a major player in the multicultural urban world and will greatly support the fourth element, which is the international exposure of our local artists. The festival will give priority to the artists in the following fields: hip-hop, r&b, reggae, rap and soul, and to artists in these dance fields: hip-hop, poppin, breakdance, and so forth. In short, an artistic community that is booming but that always lacks the media support and a platform needed to make it shine!