tour Dirty Laundry across Canada, bringing awareness to mental health.Global WE Initiatives Corp.


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  • To create awareness re mental illness (suffered by 20% of Canadians).
  • Use theatre to engage Canadians in discussion about mental health.
  • Reach out to Canadians from coast to coast by touring 5 major cities.
  • To raise funds for local mental health initiatives across Canada.

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Project Summary:

Dirty Laundry is a theatrical production created to raise awareness about mental health issues.  Depression is the leading cause of disability worldwide.  While 20% of Canadians will suffer from mental illness in their lifetime, only 1/3 of those who need mental health services receives them.  The play is written and performed by Marilyn Avient, a champion of mental health since her recovery from mental illness.

Dirty Laundry debuted on Vancouver Island, and also performed in the Yukon and Alberta.  The production is poised to launch a national tour to 5 major cities across Canada.  While promoting awareness about mental health, the Dirty Laundry Tour will raise funds for local mental health initiatives across Canada.

* 10 performances in 5 cities to an anticipated audience in excess of 2,500 people;
* National and local awareness re mental health issues; and
* All net of cost proceeds to be donated to local mental health initiatives.

How will the $100K be used?

Budget Notes: All set materials have already been produced at the expense of Global WE Initiatives Corp. Budget items are based upon experience from past performances and research. Dirty Laundry shall also seek additional performances in the vicinity of the event cities to expand its reach even further.
$ 20,000 Venue & Technician Costs
$ 18,500 Transportation (Ground & Air) & Accommodation Expenses
$ 20,000 Promotion & Printing
$ 39,000 Staff Wages, Meal, and Travel Expenses
$ 2,500 Miscellaneous (SOCAN Fees, Event Insurance, etc.)

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