Goals
- fund the manufacturing our first product
- conduct outreach campaign to encourage growing edible house plants
- market the rapid recycling of food scraps into liquid fertilizer
- distribute our product to interested retailers, set up online store
- continue developing our second product while we market the first
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Overview
UFO creates appliances that rapidly recycle food scraps to organic fertilizer particularly where composting is not possible. A market survey showed that 82% of you wish you could get more value out of their food scraps.
If we win the prize, we will fund manufacturing a first batch of our product, of which we have a market-ready prototype. We will also design a package and logo, and conduct an outreach campaign. Since rapidly extracting liquid fertilizer from food scraps is a novel idea, we plan to educate the public about it.
Surveys showed that 30 to 40% of North American households home-garden. 30% of greater Toronto households use organic fertilizer, and 60% of home gardeners favor organic fertilizer.
Our counter-top kitchen appliance is priced at $20, keeps the waste aerated, prevents odors, as opposed to trapping it, and extracts a liquid organic fertilizer from it on a regular basis. This benefits urban gardening, local food production, and reduces carbon footprint.
Community Benefit
How will the $100K be used? |
|
$ 75,000 | fund mold, first step in manufacturing |
$ 11,000 | manufacture first batch |
$ 6,000 | outreach campaign to promote urban organic gardening |
$ 8,000 | initial marketing campaign |
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