Goals
- To stimulate awareness around issues impacting homelessness.
- To raise $500,000 in donations through the 'I am Inn" campaign.
- To engage Calgarians of all backgrounds through social networking.
- To further unite Calgarians in a common cause.
- To create a wave of momentum that challenges everyone to get Inn.
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Overview
Project Summary:
In the spirit of community and collaboration, IFTC presents 'I am Inn', our theme for '10 - 11. Any contribution makes a difference; even a gift of pocket change matters!
The campaign crescendos with a celebration at SouthCentre Mall on Sep. 25, along with our presentation of a Playing for Change concert at MacEwan Hall, on Oct. 13. Proceeds will be used to support & introduce programs that help families build the skills required to transition to & sustain housing.
Deliverables:
- music concert, with 1800 attendees
- Unplugged concert at the Inn
- celebration centre court SouthCentre Mall, with hundreds of attendees
- 260 families served at IFTC in 2009
- A strong network of service providers & individuals supporting vulnerable Calgarians
- IFTC working with community to break the cycle of homelessness
- Outdoor campaign with Pattison Outdoor Advertising, including an IFTC branded wrapped bus, alongside billboards
How will the $100K be used? |
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| Budget Notes: IFTC served 260 families in 2009 . It is expected that demand will continue in 2010. We provide space at the Inn to facilitate the delivery of 29 programs free of charge to the community & free of charge to service providers.These programs allow IFTC to support a hub of service for those in need. | |
| $ 100,000 | Program support |
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